Our wide range of products and services includes fairs and exhibitions with physical and digital formats in various industries and bespoke live marketing solutions worldwide. We also have attractive multifunctional event infrastructures in Basel and Zurich.
Fairs and exhibitions
Art Basel is a leading brand in the global art market. The four shows in Basel, Miami Beach, Hong Kong, and Paris are among the most important art events.
The physical events are complemented with OVR (Online Viewing Rooms).
Our portfolio also features numerous leading fairs in Switzerland in a variety of industries, including construction, hospitality, life sciences, and education. We also develop and provide supplementary digital elements such as the “Swissbau Innovation Lab”, the community platform for digital transformation in the Swiss construction and real estate industry.
The MCH companies staged a total of 28 exhibitions in 2022, involving a total of almost 6,000 exhibiting companies and attracting around 1,25 million visitors.
Experience Marketing
We offer holistic experience marketing solutions – from strategy to creation to implementation. Our customers are institutions, event organizers or companies in the fields of business, culture, sports. Our services can be material, hybrid, or digital in nature and are offered worldwide.
In the Experience Marketing area, the service and offering expansion is being driven forward. In the course of this process, a further dimension was added to the “Through the Line” approach, which extends from strategy via creation right through to production. This is the dimension of hybrid and digital marketing solutions.
Today, we can offer holistic experience marketing solutions for physical and digital marketing strategies.
The Live Marketing Solutions division is divided into five geographical units: Switzerland, Germany, UAE, China, and USA. It comprises the three brands:
In 2022, our Live Marketing Solutions division managed a total of 3,770 projects, of which 420 were in Switzerland.
Venues
We have our own attractive multifunctional event infrastructures in Basel and Zurich. Messe Basel provides 141,000 sqm of exhibition space, with an event hall which accommodates up to 2,500 people. Congress Center Basel has 25 halls with a capacity of up to 5,000 people. Messe Zürich provides an exhibition space of 30,000 sqm.
Our trade fair and conference infrastructures not only boast the most up-to-date technology but are also at the cutting edge of environmental standards. More than 90% of their total energy consumption is sourced from renewable energies. The power consumed is also produced from 100% renewable energy. Messe Basel Hall 1 South was awarded the BS-054 Minergie label.
A total of 43 trade fairs, 28 congresses and 740 other events were held at the Basel and Zurich locations in 2022. Together, they attracted more than 1.6 million visitors.