From March 22 to 26, more than 12,000 visitors of all ages gathered at Messe Basel. The atmosphere was lively and informal. While many children romped, painted, or did handicrafts in the spacious family area, couples, friends, and work colleagues came together for an uncomplicated dinner or browsed through the market area. Wine connoisseurs enjoyed the large selection of fine wines in the wine exhibition. Also on hand were numerous music lovers and art enthusiasts to gain exciting insights into Basel’s urban scene. “We have received many positive reactions and valuable constructive feedback from visitors and exhibitors and are satisfied with the start of SPRING BASEL,” says Roman Imgrüth, CEO MCH Exhibitions & Events.
“We have received many positive reactions and valuable constructive feedback from visitors and exhibitors.”
Roman Imgrüth, CEO MCH Exhibitions & Events.
“Now we are looking forward to developing the platform further together with our partners. We already have many ideas and inputs that will flow into the 2024 edition,” Roman Imgrüth continues. “The first edition of SPRING BASEL was a refreshing and relaxed affair. On the whole, the festival lived up to our expectations. We are now looking forward to staying in touch with the SPRING BASEL team and contributing to the further development of the festival,” said Stefan Schindelholz, Managing Director, Schindelholz SA, Vins & Champagnes. “We made a lot of good contacts over the last five days, for us it was definitely worth participating,” confirms Felix Kohler, Head of Veo-Bikes by Jobfactory.
Festival program well received by visitors
At the start of spring, SPRING BASEL invited visitors to discover Basel’s rich cultural and art scene, meet friends and acquaintances, and browse through a colorful market with a strong regional focus. One visitor to the former “Muba” fair was delighted: “I thought I’d just drop by and take a look at the SPRING Festival. I think it’s nice, there is again an event for Basel”. In particular, the Food & Drinks and Art & Creativity sections were among the highlights of this first edition for visitors. “I think the whole event is great. There is so much on offer. We had a great afternoon here,” said another visitor. In collaboration with the Urbane Kunst association, an open-air studio and gallery with works by local artists was created in the circular courtyard of Hall 2. In various free workshops, they showed children and adults how to properly use the necessary tools.
Festival Director Nadia Bachorski closes the doors of the first edition of SPRING BASEL exhausted but happy: “Many visitors confirmed to us in conversations on site that they will come again in 2024. This shows us that we are on the right track with the concept. We will incorporate our experiences and the feedback from participants into the next edition of SPRING BASEL and hopefully anchor the festival firmly in Basel’s calendar of events.”
“We will incorporate our experiences and the feedbacks into the next edition of SPRING BASEL and hopefully anchor the festival firmly in Basel’s event calendar.”
Nadia Bachorksi, Director SPRING BASEL
