It’s time to go beyond glass office doors and Microsoft Teams windows.
Our team at MCH Global has been seeing the world through a whole new lens and is ready to show you what that looks like. Arcadia is MCH Global’s very own Metaverse experience, designed with the aim of on-boarding and showcasing the potential that this exciting new medium presents to our clients.
It’s a world to explore, discover, and learn how the Metaverse fundamentally changes the way we create experiences.
As an experiential agency, MCH Global wanted to focus on the part of the metaverse that we can actively comment on, the experience itself. The journey began with our team working on a creative concept. We found that our skillsets in real world spatial design, journey mapping, and content integration was surprisingly apt when it came to applying them to the design of a metaverse.
We also learned that the 3-dimensional freedom a metaverse presents can be quite daunting when designing an experience.
We looked for different ways to engage our users once they arrived in Arcadia, from host-led presentation moments, audio experiences, environmental controls to interactive content and our own NFT’s, linked to a real-world utility. We partnered with the team at spaceto.io who focus on building and creating exciting Metaverse spaces, to bring our vision for Arcadia to life.
We like this project so much because we went all the way from googling the word, to building the world, and even to creating a hologram of our own employee to become a virtual DJ!
Ties Hendriks, Managing Director, MCH Global
Moving forward, Arcadia will serve as a learning center for clients, a collaborative platform for our global teams and a space that will continue to evolve, hopefully at the same pace as the agency itself.
These types of experiences are not a replacement, but an extension of our experience-first approach: In addition to our main focus of real life formats and experiences (IRL) we now also have this new virtual world (URL) available for our clients, broadening the spectrum of possibilities in Live Marketing.